Managing Director's Message

You're still our No. 1!

For over 40 years, regardless of ever-shifting market trends, we’ve always put you first. And today is no different. You’re still our No. 1.

It comes as second nature to us because at Borneo Motors, we are governed by our seven corporate values: our respect for everyone, winning as a team, treating every dollar as our own, integrity without compromise, pioneering new ideas, a passion for the customers and caring for the environment.

As car owners ourselves, we understand what you're looking for, what you really want from sales, right down to after-sales service. Which is why, Lexus, Toyota and Hino from Borneo Motors are clearly the preferred choices on our roads. In fact, we have delighted over 150,000 car owners in Singapore. And the number is growing by the day.

On the technological front, we are excited to take the lead in making our world a greener place. Like the Toyota Prius, the world's best selling hybrid, our line up of Toyota and Lexus hybrid vehicles are technologically advanced, delivering power and fuel efficiency at the same time.

Similarly, the highly acclaimed VVT-i engines found in our range of Toyota and Lexus models also significantly reduce emissions as well as fuel costs.

As the World's No. 1 Motor Vehicle Company for 2006, 2007 and 2008*, and Asia's Top Company*, Toyota continues to deliver a promise of Quality, Durability and Reliability.

Toyota car owners can take delight in knowing their cars now come with an unrivalled advantage called The Toyota Advantage by Borneo Motors. Comprising 5 core benefits - Assurance, Support, Efficiency, Convenience and Trust, The Toyota Advantage by Borneo Motors truly gives you peace of mind and uncompromised value.

More importantly, The Toyota Advantage by Borneo Motors lets you realise the full potential of your purchase, optimising value and your privilege as a Borneo Motors customer.

Born in the pursuit of perfection, the Lexus continues to move cynics, critics and CEOs. Engineered with passion and tailored with precision, any model you select from the Lexus stable is guaranteed to deliver the highest levels of comfort, reliability and refinement. A truly rewarding driving experience that¹s second to none.

A Positive Contribution To Society

A good corporate citizen, Borneo Motors also plays an active role in serving the local community. Over the years, we have consistently lent a helping hand to raise funds to help the sick, aged and underprivileged. Some of the charitable organisations that have benefited from our charity drive include MILK (Mainly I Love Kids) Fund and Singapore Boys Brigade, among others.

Moving forward, we have revitalised the Borneo Motors website by creating a fresh interface, making navigation easier for you and adding new contents like our latest promotions. All to make your online visits to Borneo Motors more engaging, more rewarding. On that note, we invite you explore our new website. Or better still, step into our showroom and discover the ultimate customer experience. After all, you are still our No. 1.

MR. KOH CHING HONG
Managing Director
Borneo Motors Singapore Pte Ltd

*
Toyota Ranked The No. 1 Motor Vehicle Company.
Source: The FORTUNE® | “World’s Most Admired Companies 2006, 2007 & 2008”.

Toyota Ranked The No. 1 Motor Vehicle Company.
Source: Business Week | “Top 100 Global Brands 2007 & 2008”.

Toyota Is Top Asian Company.
Source: The FORTUNE® | “Global 500 2006”.